Built by operators, for operators

Make your phone ring with booked jobs.

The trusted growth partner behind North America's fastest-growing home service companies. Powered by millions in real ad spend data across HVAC, roofing, plumbing, cleaning, and electrical — delivering proven strategies that drive calls, leads, and revenue.

See what we do

✓ Free marketing audit · ✓ Zero obligation · ✓ 30 minutes

Chat on WhatsApp Fastest reply

// Free growth audit

Get your free strategy call.

Tell us about your business. We'll respond within 24 hours.

✓ Free · ✓ No obligation · ✓ 24-hour response

✓

You're on the list.

We'll reach out within 24 hours with your custom growth strategy.

5.0 on verified Google reviews

Roofing

HVAC

Plumbing

Electrical

Remodeling

Restoration

+18 more

Recognized & partnered with industry leaders

Google Agency Excellence Awards 2024 Finalist, Google Premier Partner, Clutch Top Digital Marketing Company 2025, Microsoft Advertising Partner, Meta Business Partners

Why this company exists

Built by operators who actually ran the business.

The owner watched tens of thousands of dollars get flushed on "SEO reports" that never moved the phone. Pretty dashboards. Zero booked jobs.

Co-founder Ben Azoulay spent years in traditional marketing — producing branded programming for Bloomberg and Fox Business TV — before going all-in on digital.

He took the playbook that actually worked for public and private companies, stripped out the fluff, and rebuilt it for home service operators — the ones sick of being sold to and ready to scale.

Work with us and you're not getting an account manager. You're getting partners who've sat in your seat.

Ben Azoulay · Co-founder

What we do

Five aggressive growth systems engineered to make your phone explode with qualified jobs.

We're not focused on vanity metrics, empty engagement, or flashy reports designed to look impressive. Impressions don't pay your team. Likes don't book jobs. And "brand awareness" means nothing if your phone isn't ringing. We build campaigns for one reason only: to generate high-intent calls from customers ready to buy. Every strategy, every ad, and every dollar spent is engineered to drive booked, profitable jobs through the channels that actually move the needle in home services.

Service / 01

Local SEO & Map Pack Domination

Own the top 3 spots on Google Maps — where the highest-intent customers call first.

This is the highest-ROI channel in home services, and once you dominate the 3-pack, the phone keeps ringing.

Google Business Profile optimization
Hyper-local service area pages
AI & map search ranking optimization

Explore Local SEO →

Service / 02

Google Ads & LSAs

Booked calls in as little as 7–14 days. Every click, call, and dollar tracked directly to revenue.

Built from millions in real ad spend data, we know exactly which keywords generate profitable jobs — and which ones waste your budget.

Google Search Ads + Local Services Ads (LSAs)
Advanced call tracking & conversion optimization
Real-time reporting & revenue data tracking

Explore Google Ads →

Service / 03

Meta Ads & Retargeting

Turn attention into booked jobs with high-converting Facebook & Instagram campaigns built to dominate your local market.

Powered by real conversion data and aggressive audience targeting, we create ads that stay in front of homeowners until they're ready to call.

Facebook & Instagram lead generation campaigns
Retargeting ads that recover lost leads
Conversion-focused creatives, videos & ad copy
Real-time performance tracking & optimization

Explore Meta Ads →

Service / 04

Lead Machine System

A fully automated lead capture and follow-up system designed to turn missed opportunities into booked revenue.

Most home service companies lose money because they respond too slow, forget follow-ups, or let leads slip through the cracks. Our Lead Machine keeps your pipeline moving 24/7 — from first contact to booked job.

Automated lead follow-up & SMS sequences
Instant response systems for inbound leads
CRM integration & pipeline automation
Missed call text-back & reactivation campaigns

Explore Lead Machine →

Service / 05

AEO — Answer Engine Optimization

Be the company ChatGPT, Google AI Overviews, Gemini, Perplexity and Siri recommend when homeowners ask who to call.

More homeowners now ask AI assistants for a contractor instead of scrolling Google. We structure your business data, schema and content so answer engines understand, trust and cite you.

Entity & schema optimization
Answer-first FAQ and service content
AI crawler access (llms.txt, robots.txt) & AI visibility tracking

Explore AEO →

Industries we serve

We focus on service businesses. That's all we do.

24 home service trades, one playbook built for how homeowners hire. No restaurants, no ecommerce, no SaaS.

Revenue engine

See how each piece of our revenue engine grows your business.

Four connected growth systems working together — every campaign, every channel, every dollar engineered to drive booked, profitable jobs. Custom-built tracking makes every call, lead, and booked job fully attributable to the channel that produced it.

Drive booked revenue

Case studies

Built for results.

No actors. No scripted testimonials. No fake success stories. Just real home service business owners talking about what happened when the calls increased, the schedules filled up, and the business finally started scaling the way it should have from day one.

Case study · 01 HVAC · Texas

6-month engagement

From 4 calls a week to a fully booked board.

+350%

Booked calls / mo

▲ growth · 6 mo

Month 1Month 6

+350%

Booked calls

−42%

Cost per lead

6.8x

ROAS

Case study · 02 Roofing · Florida

5-month engagement

From invisible to Map Pack #1 in a brutal market.

Map Pack rank

▲ rank growth

Day 0Day 150

#47 → #1

Local rank

+280%

Organic leads

+1,420%

Map views

Case study · 03 Plumbing · Arizona

4-month engagement

Cut wasted ad spend, doubled booked jobs.

2.1x

Booked jobs / mo

▲ ROI scale

Month 1Month 4

2.1x

Booked jobs

−54%

Cost per lead

+88%

Booking rate

Case study · 04 Electrical · Georgia

8-month engagement

One location to owning the entire metro.

Cities ranked

▲ multi-city

Mo. 1Mo. 8

1 → 7

Cities ranked

3.4x

Revenue

Crews added

↗

Dominate your growth with our strategy and results.

The Market Takeover Framework

How we turn home service companies into category leaders.

This isn't another "marketing plan." It's a proven growth infrastructure designed to increase calls, maximize booked jobs, and position your company as the dominant name in your market. Every campaign is customized to your service area, revenue goals, operational capacity, and competitive landscape.

Business Breakdown & Competitive Recon

Phase One

We start by dissecting your business from the inside out — analyzing your close rates, service areas, pricing structure, call handling, lead flow, and customer acquisition process. Then we audit your competitors, online visibility, Google presence, paid traffic, and SEO footprint to identify exactly where revenue is being lost and where market share can be stolen.

Deliverable: A custom growth blueprint engineered around your market and expansion goals.

Infrastructure & Lead Engine Launch

First 30 Days

Next, we rebuild the foundation. Your Google Business Profile gets optimized for rankings and conversions, your website is rebuilt to turn traffic into calls, your tracking systems are installed, and your paid advertising campaigns launch.

Most clients begin seeing inbound leads and booked calls within the first 7–14 days.

Growth Acceleration & Market Positioning

Months 2–4

Once the phones start ringing, we aggressively optimize performance. Winning campaigns get scaled, wasted spend gets eliminated, and the highest-performing channels get expanded. At the same time, we strengthen your local authority to increase long-term rankings and market visibility.

Real SEO takes time — especially in competitive markets. Sustainable Google Map Pack growth typically starts gaining serious traction between months 4 and 6.

Market Expansion & Multi-City Domination

Month 4+

Once your core market is producing consistently, we expand outward. Additional service areas, city pages, ranking assets, and Google Business Profiles are deployed strategically to increase your footprint across surrounding markets.

This is how local companies evolve into regional powerhouses.

180-day growth timeline

DAY 01

Discovery session completed + growth audit delivered

Done

DAY 07

Tracking systems, reporting, and automation installed

Done

DAY 14

Google Business Profile optimized + reputation system activated

Done

DAY 30

Website launch + ad campaigns fully operational

First leads coming in

In progress

DAY 60

Paid traffic scaling + inbound call volume increasing

Phone ringing consistently

Upcoming

DAY 90

SEO authority growth + ranking improvements accelerating

Pipeline compounding

Upcoming

DAY 120+

Google Map Pack traction begins compounding

Goal

DAY 180

Top rankings, stronger market control, expansion phase underway

Goal

6-Month Outcome

More calls.More booked jobs.More market share.Less competition.

The team behind your growth

Real people. Direct communication. Full transparency.

When you work with us, you're not passed around between departments or stuck waiting on support tickets. You get direct access to a dedicated team of specialists who actually know your business, your goals, and your market. We work alongside you through a shared Slack channel, fast response times, and real collaboration — because scaling a home service company requires partnership, not just "customer support."

In-house specialists

Outsourced work

30–60m

Avg response time

The comparison

Most agencies aren't in your corner. We are.

✕ Industry standard · other agencies

Jack of all trades

master of your churn

Contract length

12–24 month lock-in

Industry focus

Any business with a credit card

Direct access

Ticket queue & offshore support

Reporting

Vanity metrics & impression screenshots

Strategy

Cookie-cutter templates

Built by

Career marketers & agency vets

Communication

1 welcome call, then silence

Tracking stack

GA4 and hope

Specialists

Outsourced to freelancers

✦ Recommended · the MADBUZZ standard

Home services only

zero dilution

Contract length

Month-to-month, cancel anytime

Industry focus

Home services only, since day one

Direct access

Dedicated Slack channel with founders

Reporting

Calls, forms, rankings — real data

Strategy

Custom to your market & margins

Built by

Operators who ran & exited a trade biz

Communication

Private group chat & frequent video calls

Tracking stack

Phone + form tracking + custom dashboard

Specialists

22 in-house specialists, zero outsourcing

What clients say

Real reviews from real clients.

Rated 5.0 on Google. Every review below is copied from our Google Business Profile.

★★★★★

Ben and John from MadBuzz have been managing all of our Google and Meta ads, and they’ve been excellent. Always on point, straightforward, and focused on results. Most importantly, our phone keeps ringing with new clients and quality leads. Highly recommend their team.

Gabriela R.

Google review · 5 months ago

★★★★★

MadBuzz is awesome to work with—super easy to communicate with, and they actually deliver results. My website’s visibility has improved a lot since working with them. Definitely recommend! They are still doing my SEO.

Mateo M.

Google review · a year ago

★★★★★

As the owner of Lux Awnings, working with MadBuzz has been a great move for us. We wanted to grow on Instagram and TikTok but didn’t really know how to do it right. They came in, handled everything, and the results speak for themselves, more engagement, more followers, and real leads coming in. Super easy team to work with too. Definitely recommend them if you want to grow your online presence.

Robby L. · Lux Awnings

Google review · 5 months ago

★★★★★

Before working with MadBuzz, I struggled to find a marketing team that was both reliable and results-driven. From day one, they made the entire process smooth and stress-free. Their customer service is top-notch, and they actually take the time to understand your needs. Solid company, great results, and even better people behind it. Highly recommend!

Matan B.

Google review · a year ago

★★★★★

It has been a wonderful experience working with MadBuzz. The efficiency in their strategies has helped me scale growth at a favorable rate. Initially there were turnaround times that could not be avoided. After all the SEO & CPC kinks were ironed out it was smooth sailing. Once I was fully up and running I really understood the value behind these programs and how they continuously work to increase traffic. Having marketing professionals in my corner has definitely brought more success to my business.

Haim A.

Google review · a year ago

★★★★★

I had no clue how to handle social media or create content that actually gets attention, but MadBuzz took care of everything. They made my pages look professional, kept them active with great posts, and even handled engagement. My followers have grown, and I’m finally seeing real interest in my business online. Super easy to work with and always on top of things. Definitely recommend Ben and his team.

Grant Z.

Google review · a year ago

★★★★★

Great people to work with, and they’re local too, making it easy to visit the office, meet in person, and collaborate on STRATEGY.

Rebecca P.

Google review · 5 months ago

Read all reviews on Google ↗

The MADBUZZ Promise

Real leads. A ringing phone. Or you walk.

That's our guarantee. Every campaign is built to make your phone ring with real homeowners — not bots, not tire-kickers, not shared leads sold to five other contractors. We track every call and form so you can hear and see exactly which leads are real. And because every engagement is month-to-month, if your phone isn't ringing with real leads, you're never locked in.

✓ Real, exclusive leads — never shared✓ Every call & form tracked — you see the proof✓ Month-to-month — cancel anytime

Frequently asked questions

Home service marketing questions, answered.

Everything you need to know about how MADBUZZ helps roofing, HVAC, plumbing, electrical, remodeling, restoration and other home service companies generate more booked jobs through Local SEO, Google Ads & LSAs, Meta Ads, and lead automation. Don't see your question? Ask us on the strategy call.

Local SEO puts your home service business at the top of Google Maps and the local 3-pack — exactly where homeowners with high purchase intent search for terms like "plumber near me" or "HVAC repair." We optimize your Google Business Profile, build hyper-local service area pages, structure your website for AI and map search, and earn the citations and reviews that move rankings. Once you dominate the 3-pack in your service area, your phone rings on autopilot with qualified, ready-to-book local customers.

Google Search Ads charge per click and let you bid on high-intent keywords like "emergency drain cleaning" or "roof leak repair" with custom landing pages. Local Services Ads (LSAs) are pay-per-lead, sit above all search results with a Google Guaranteed badge, and only charge you when a real homeowner calls. We run both side by side so you get instant top-of-page visibility, while controlling your cost-per-booked-job through advanced call tracking that ties every conversation back to revenue.

Yes — when they're engineered for booked jobs instead of likes. Meta Ads keep your home service business in front of homeowners who saw the leaky roof, the failing HVAC unit, or the outdated bathroom and didn't call yet. We build conversion-focused Facebook and Instagram lead generation campaigns, retargeting sequences that recover lost leads, and high-converting creative built around your specific service area. Powered by real conversion data and aggressive audience targeting, our Meta campaigns turn cold scrollers into booked appointments.

Most home service companies lose 20–40% of their leads to slow response, forgotten follow-ups, and missed calls. Our Lead Machine System fixes that. We install instant-response SMS, automated multi-step follow-up sequences, missed-call text-back, CRM and pipeline automation, and reactivation campaigns for stale leads — so every inbound opportunity gets a response within 60 seconds and stays in the pipeline until it books. The result: a higher booking rate from the leads you're already paying to generate.

Paid traffic (Google Ads, LSAs, and Meta Ads) typically starts producing booked calls in the first 7–14 days. Local SEO and Google Map Pack rankings are the longer play — meaningful traction usually starts between months 4 and 6, depending on how competitive your market is. By month six, most clients see a fully compounding system: lower cost-per-lead from paid, higher organic call volume from SEO, and a pipeline filled with booked, profitable jobs.

Pricing depends on your market, margins, service area, and which growth systems you need. We don't run cookie-cutter packages — every engagement is scoped after the audit, based on what it'll actually take to dominate your market. You'll get a clear, fixed-fee proposal on the call with no surprise costs. We only take on clients when we're confident we can make the math work and deliver a positive ROI.

Two things. First, we're home services exclusive — eight figures in tracked ad spend across HVAC, roofing, plumbing, cleaning, and electrical means we already know what works in your industry. Second, our founders ran and exited a trade business. We've sat in the truck, taken the after-hours call, and managed CSRs. We know what a "good lead" actually looks like — and we build every campaign around real booked jobs, not vanity metrics.

No. We're month-to-month, cancel anytime. Twelve- and twenty-four-month lock-ins exist to protect agencies that can't deliver — and that's not how we work. We'd rather earn your trust and your retainer every single month by making your phone ring with booked, profitable jobs. If the math doesn't work, you walk. Most clients don't, because the system compounds over time.

Built exclusively for home service companies

Stop chasing leads. Start owning your market.

Book your free growth strategy call ↗ See available times

✓ Free marketing & competitor audit ✓ Custom growth roadmap for your market ✓ Zero pressure. Zero obligation. ✓ 30-minute strategy session with our team

📞 Book My Free Growth Call