Built by operators, for operators

Make your phone ring with booked jobs.

The trusted growth partner behind North America's fastest-growing home service companies. Powered by millions in real ad spend data across HVAC, roofing, plumbing, cleaning, and electrical — delivering proven strategies that drive calls, leads, and revenue.

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★★★★★ 5.0 on verified Google reviews
HVAC
Roofing
Plumbing
Cleaning
Electrical
Recognized & partnered with industry leaders
Google Agency Excellence Awards 2024 Finalist, Google Premier Partner, Clutch Top Digital Marketing Company 2025, Microsoft Advertising Partner, Meta Business Partners
Why this company exists

Built by operators who actually ran the business.

The owner watched tens of thousands of dollars get flushed on "SEO reports" that never moved the phone. Pretty dashboards. Zero booked jobs.

Co-founder Ben Azoulay left a career as a Bloomberg- and Fox-sponsored TV host to go all-in on digital marketing. He took the playbook that actually worked for public and private companies, productized it for home service operators — the ones sick of being sold to and ready to scale.

When you work with us, you're not getting an account manager. You're getting partners who've been in your seat.

Ben Azoulay, Co-founder of MADBUZZ
Ben Azoulay · Co-founder
What we do

Four aggressive growth systems engineered to make your phone explode with qualified jobs.

We're not focused on vanity metrics, empty engagement, or flashy reports designed to look impressive. Impressions don't pay your team. Likes don't book jobs. And "brand awareness" means nothing if your phone isn't ringing. We build campaigns for one reason only: to generate high-intent calls from customers ready to buy. Every strategy, every ad, and every dollar spent is engineered to drive booked, profitable jobs through the channels that actually move the needle in home services.

01 Service / 01

Local SEO & Map Pack Domination

Own the top 3 spots on Google Maps — where the highest-intent customers call first.

This is the highest-ROI channel in home services, and once you dominate the 3-pack, the phone keeps ringing.

  • Google Business Profile optimization
  • Hyper-local service area pages
  • AI & map search ranking optimization
02 Service / 02

Google Ads & LSAs

Booked calls in as little as 7–14 days. Every click, call, and dollar tracked directly to revenue.

Built from millions in real ad spend data, we know exactly which keywords generate profitable jobs — and which ones waste your budget.

  • Google Search Ads + Local Services Ads (LSAs)
  • Advanced call tracking & conversion optimization
  • Real-time reporting & revenue data tracking
03 Service / 03

Meta Ads & Retargeting

Turn attention into booked jobs with high-converting Facebook & Instagram campaigns built to dominate your local market.

Powered by real conversion data and aggressive audience targeting, we create ads that stay in front of homeowners until they're ready to call.

  • Facebook & Instagram lead generation campaigns
  • Retargeting ads that recover lost leads
  • Conversion-focused creatives, videos & ad copy
  • Real-time performance tracking & optimization
04 Service / 04

Lead Machine System

A fully automated lead capture and follow-up system designed to turn missed opportunities into booked revenue.

Most home service companies lose money because they respond too slow, forget follow-ups, or let leads slip through the cracks. Our Lead Machine keeps your pipeline moving 24/7 — from first contact to booked job.

  • Automated lead follow-up & SMS sequences
  • Instant response systems for inbound leads
  • CRM integration & pipeline automation
  • Missed call text-back & reactivation campaigns
Revenue engine

See how each piece of our revenue engine grows your business.

Four connected growth systems working together — every campaign, every channel, every dollar engineered to drive booked, profitable jobs. Custom-built tracking makes every call, lead, and booked job fully attributable to the channel that produced it.

Drive booked revenue

Case studies

Built for results.

No actors. No scripted testimonials. No fake success stories. Just real home service business owners talking about what happened when the calls increased, the schedules filled up, and the business finally started scaling the way it should have from day one.

Case study · 01 HVAC · Texas
6-month engagement

From 4 calls a week to a fully booked board.

+350%
Booked calls / mo
▲ growth · 6 mo
Month 1Month 6
+350%
Booked calls
−42%
Cost per lead
6.8x
ROAS
Case study · 02 Roofing · Florida
5-month engagement

From invisible to Map Pack #1 in a brutal market.

#1
Map Pack rank
▲ rank growth
Day 0Day 150
#47 → #1
Local rank
+280%
Organic leads
+1,420%
Map views
Case study · 03 Plumbing · Arizona
4-month engagement

Cut wasted ad spend, doubled booked jobs.

2.1x
Booked jobs / mo
▲ ROI scale
Month 1Month 4
2.1x
Booked jobs
−54%
Cost per lead
+88%
Booking rate
Case study · 04 Electrical · Georgia
8-month engagement

One location to owning the entire metro.

7
Cities ranked
▲ multi-city
Mo. 1Mo. 8
1 → 7
Cities ranked
3.4x
Revenue
+5
Crews added
↗

Dominate your growth with our strategy and results.

The Market Takeover Framework

How we turn home service companies into category leaders.

This isn't another "marketing plan." It's a proven growth infrastructure designed to increase calls, maximize booked jobs, and position your company as the dominant name in your market. Every campaign is customized to your service area, revenue goals, operational capacity, and competitive landscape.

01

Business Breakdown & Competitive Recon

Phase One

We start by dissecting your business from the inside out — analyzing your close rates, service areas, pricing structure, call handling, lead flow, and customer acquisition process. Then we audit your competitors, online visibility, Google presence, paid traffic, and SEO footprint to identify exactly where revenue is being lost and where market share can be stolen.

Deliverable: A custom growth blueprint engineered around your market and expansion goals.
02

Infrastructure & Lead Engine Launch

First 30 Days

Next, we rebuild the foundation. Your Google Business Profile gets optimized for rankings and conversions, your website is rebuilt to turn traffic into calls, your tracking systems are installed, and your paid advertising campaigns launch.

Most clients begin seeing inbound leads and booked calls within the first 7–14 days.
03

Growth Acceleration & Market Positioning

Months 2–4

Once the phones start ringing, we aggressively optimize performance. Winning campaigns get scaled, wasted spend gets eliminated, and the highest-performing channels get expanded. At the same time, we strengthen your local authority to increase long-term rankings and market visibility.

Real SEO takes time — especially in competitive markets. Sustainable Google Map Pack growth typically starts gaining serious traction between months 4 and 6.
04

Market Expansion & Multi-City Domination

Month 4+

Once your core market is producing consistently, we expand outward. Additional service areas, city pages, ranking assets, and Google Business Profiles are deployed strategically to increase your footprint across surrounding markets.

This is how local companies evolve into regional powerhouses.
180-day growth timeline
DAY 01
Discovery session completed + growth audit delivered
Done
DAY 07
Tracking systems, reporting, and automation installed
Done
DAY 14
Google Business Profile optimized + reputation system activated
Done
DAY 30
Website launch + ad campaigns fully operational
First leads coming in
In progress
DAY 60
Paid traffic scaling + inbound call volume increasing
Phone ringing consistently
Upcoming
DAY 90
SEO authority growth + ranking improvements accelerating
Pipeline compounding
Upcoming
DAY 120+
Google Map Pack traction begins compounding
Goal
DAY 180
Top rankings, stronger market control, expansion phase underway
Goal
6-Month Outcome
More calls.More booked jobs.More market share.Less competition.
The team behind your growth

Real people. Direct communication. Full transparency.

When you work with us, you're not passed around between departments or stuck waiting on support tickets. You get direct access to a dedicated team of specialists who actually know your business, your goals, and your market. We work alongside you through a shared Slack channel, fast response times, and real collaboration — because scaling a home service company requires partnership, not just "customer support."

22
In-house specialists
0
Outsourced work
30–60m
Avg response time
The comparison

Most agencies aren't in your corner. We are.

✕ Industry standard · other agencies

Jack of all trades

master of your churn
Contract length
12–24 month lock-in
Industry focus
Any business with a credit card
Direct access
Ticket queue & offshore support
Reporting
Vanity metrics & impression screenshots
Strategy
Cookie-cutter templates
Built by
Career marketers & agency vets
Communication
1 welcome call, then silence
Tracking stack
GA4 and hope
Specialists
Outsourced to freelancers
✦ Recommended · the MADBUZZ standard

Home services only

zero dilution
Contract length
Month-to-month, cancel anytime
Industry focus
Home services only, since day one
Direct access
Dedicated Slack channel with founders
Reporting
Calls, forms, rankings — real data
Strategy
Custom to your market & margins
Built by
Operators who ran & exited a trade biz
Communication
Private group chat & frequent video calls
Tracking stack
Phone + form tracking + custom dashboard
Specialists
45 in-house specialists, zero outsourcing
Frequently asked questions

Home service marketing questions, answered.

Everything you need to know about how MADBUZZ helps HVAC, roofing, plumbing, cleaning, and electrical companies generate more booked jobs through Local SEO, Google Ads & LSAs, Meta Ads, and lead automation. Don't see your question? Ask us on the strategy call.

Local SEO puts your home service business at the top of Google Maps and the local 3-pack — exactly where homeowners with high purchase intent search for terms like "plumber near me" or "HVAC repair." We optimize your Google Business Profile, build hyper-local service area pages, structure your website for AI and map search, and earn the citations and reviews that move rankings. Once you dominate the 3-pack in your service area, your phone rings on autopilot with qualified, ready-to-book local customers.
Google Search Ads charge per click and let you bid on high-intent keywords like "emergency drain cleaning" or "roof leak repair" with custom landing pages. Local Services Ads (LSAs) are pay-per-lead, sit above all search results with a Google Guaranteed badge, and only charge you when a real homeowner calls. We run both side by side so you get instant top-of-page visibility, while controlling your cost-per-booked-job through advanced call tracking that ties every conversation back to revenue.
Yes — when they're engineered for booked jobs instead of likes. Meta Ads keep your home service business in front of homeowners who saw the leaky roof, the failing HVAC unit, or the outdated bathroom and didn't call yet. We build conversion-focused Facebook and Instagram lead generation campaigns, retargeting sequences that recover lost leads, and high-converting creative built around your specific service area. Powered by real conversion data and aggressive audience targeting, our Meta campaigns turn cold scrollers into booked appointments.
Most home service companies lose 20–40% of their leads to slow response, forgotten follow-ups, and missed calls. Our Lead Machine System fixes that. We install instant-response SMS, automated multi-step follow-up sequences, missed-call text-back, CRM and pipeline automation, and reactivation campaigns for stale leads — so every inbound opportunity gets a response within 60 seconds and stays in the pipeline until it books. The result: a higher booking rate from the leads you're already paying to generate.
Paid traffic (Google Ads, LSAs, and Meta Ads) typically starts producing booked calls in the first 7–14 days. Local SEO and Google Map Pack rankings are the longer play — meaningful traction usually starts between months 4 and 6, depending on how competitive your market is. By month six, most clients see a fully compounding system: lower cost-per-lead from paid, higher organic call volume from SEO, and a pipeline filled with booked, profitable jobs.
Pricing depends on your market, margins, service area, and which growth systems you need. We don't run cookie-cutter packages — every engagement is scoped after the audit, based on what it'll actually take to dominate your market. You'll get a clear, fixed-fee proposal on the call with no surprise costs. We only take on clients when we're confident we can make the math work and deliver a positive ROI.
Two things. First, we're home services exclusive — eight figures in tracked ad spend across HVAC, roofing, plumbing, cleaning, and electrical means we already know what works in your industry. Second, our founders ran and exited a trade business. We've sat in the truck, taken the after-hours call, and managed CSRs. We know what a "good lead" actually looks like — and we build every campaign around real booked jobs, not vanity metrics.
No. We're month-to-month, cancel anytime. Twelve- and twenty-four-month lock-ins exist to protect agencies that can't deliver — and that's not how we work. We'd rather earn your trust and your retainer every single month by making your phone ring with booked, profitable jobs. If the math doesn't work, you walk. Most clients don't, because the system compounds over time.
Built exclusively for home service companies

Stop chasing leads. Start owning your market.

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